Tuesday, April 8, 2008

Trading Up: New Easter Promotion Lets Health-Conscious Consumers Eggschange Egg Cartons For Eggology Products

CANOGA PARK, CA. – With millions of consumers about to crack open their wallets to buy extra cartons of eggs this Easter, Eggology (http://www.eggology.com/) - the leading all natural egg white company – today unveils a new promotion specifically created to help egg lovers make the transition to egg whites and healthier egg white-only products the rest of the year.

The new “Easter Eggschange” promotion invites consumers to send in an empty egg carton (limit one submission per household) along with a paragraph or two describing their love of eggs and interest in switching to a healthier form of the timeless food staple. All egg cartons (which will be given to a recycling center) and accompanying letters must be received no later than April 23, one month following Easter day. Eggology will then select the ten most compelling submissions and send each winner $100 worth of products to enjoy.

Cartons and letters can be sent to:
Shaina Zalma
9507 Santa Monica Blvd., Ste 300
Beverly Hills, CA 90210

Please include a self addressed stamped envelope with the submission. Certain restrictions apply; please visit http://www.eggology.com/ for details.

Commented Eggology founder Brad Halpern, “Since our products come without shells, they can’t compete with traditional eggs when it comes to Easter egg hunts and egg decoration events. But once the holiday is over and people go back to thinking about eggs as a food again, we think they’ll find our products offer a level of taste and nutritional value no standard egg could ever provide. Our new promotion seemed like a fun way to help consumers make this important transition to egg whites, and we anticipate offering the same promotion every year at this time.”

Sold in health and mainstream food, nutrition, and convenience stores around the country, Eggology’s products today extend well beyond the original 100% Liquid Egg Whites (which still remain hugely popular, as well as the only egg product fresh and pure enough to be packaged in a clear bottle). These include:

On-The-Go - One of the most original and appealing quick-serve food products on the market, with each cup equaling four fresh cage free pasteurized egg whites. They are not frozen or powdered, have a shelf life of three months refrigerated or frozen indefinitely and come to life in the microwave looking and tasting like fresh scrambled eggs (without the yokes) in 95 seconds.

Simply Sensational - A delicious new line of egg white protein-fortified muffins. These truly decadent and gourmet all-natural desserts are free of artificial flavors and preservatives, and possess a heightened level of richness and natural sweetness from the egg whites. Mini Carrot Cake, Carrot & Walnut and Oatmeal Raisin & Walnut muffins available.

Cool Cravings - A new Eggology ice cream brand featuring egg whites instead of yokes for higher protein content and a lighter texture. All flavors, including Amorour Almond Praline, Bodacious Blueberry, Captivating Chocolate Banana, Mind-Blowing Mint Chip, and Pulsating Pineapple Coconut, have chunks of real fruit, almonds, or coconut; and are 100% natural with no artificial ingredients.

About Eggology
Eggology was launched as a consumer retail company in 1995 after enjoying widespread success among bodybuilders and other savvy health aficionados with its flagship 100% all-natural, certified Organic Liquid Egg Whites. Eggology is the only company that utilizes only fresh pasteurized egg whites (from eggs just three days off the farm), which are 100% pure, organic, USDA approved and kosher. The company also uses an independent lab to test for salmonella and listeria, meaning food-lovers can enjoy the company’s products cold, hot, cooked, or raw. More info at http://www.eggology.com/.

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